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Showing posts from October, 2018

ECB 1071 Case study 2:Business Apology

To: Tina Chen, Head of Neotec Travel From: A lbert Subject: Travel related problems Dear Tina, I was very sorry to hear about the problems your executives have been having during some of the business trips that we arranged. In order to make sure that this kind of thing does not happen again, I have contacted the companies involved and can report to you the following: The Excelsior hotel says that there are truly sorry. Furthermore, in order to compensate your executives for their inconvenience, they are going to give you a free upgrade to the "best view room" next time you go to their hotel . The rental office at the airport refuses to take responsibility. Therefore, we are totally gonna sue them and make sure they are going pay for this. Furthermore we are going to give you a free trip with brand new BMW. Once again, I sincerely apologize for our mistake   and I hope that you still can enjoy you t ravel next time. Best regards, Albert Wo...

ECB 1071 Case study 1: Hudson Corporation

To: Adam,Head of European Marketing Associates From: Albert Wong, selling manger from Gibson guitar Subject:Marketing Strategies for European Operations Dear Mr Adams, After discussing various marketing strategies for entering the European market, we believe that repositioning the brand and developing a wider product range  are the two strategies most likely to succeed. In repositioning the brand, we could begin selling Hudson suitcases at a lower price. Although this would mean less profit, it would also mean that we would sell more suitcases. In order to do this, we would also have to cut down the budget don't use real leather for suitcase. Secondly, I believe that we ought to make the suitcase look more gorgeous. By doing save the resource we should make this suitcase in European.  As I’m sure we have much more to discuss, how about we get together for lunch in Taichung  Yizhong St  on sunday at 3 p.m Looking forward to seeing you then. ...