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ECB 1071 Case study 1: Hudson Corporation



To: Adam,Head of European Marketing Associates
From: Albert Wong, selling manger from Gibson guitar
Subject:Marketing Strategies for European Operations
Dear Mr Adams,
After discussing various marketing strategies for entering the European market, we believe that repositioning the brand and developing a wider product range  are the two strategies most likely to succeed.
In repositioning the brand, we could begin selling Hudson suitcases at a lower price. Although this would mean less profit, it would also mean that we would sell more suitcases. In order to do this, we would also have to cut down the budget don't use real leather for suitcase.
Secondly, I believe that we ought to make the suitcase look more gorgeous.
By doing save the resource we should make this suitcase in European. 
As I’m sure we have much more to discuss, how about we get together for lunch in Taichung Yizhong St on sunday at 3 p.m
Looking forward to seeing you then.
Best regards,
Albert Wong

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